MONTH 2018



Like most websites, the APUK websites use cookies. “Cookies” are small text files that websites save onto your device via your web browser. They’ve been around since the mid-1990’s and are one of the most widely used technologies on the internet. Many essential website functions rely on cookies. For example, you can’t shop online without them as they are used to remember what you add to your shopping basket.

Some cookies that we use at APUK will collect personal information about you. Any personal information that is collected will be used in accordance with our privacy policy. Cookies are there to allow our websites to work, and to help us understand what information is most useful to visitors of our websites.


Cookie principles

This cookies policy describes how APUK uses cookies on all of its websites around the world. In this cookies policy, when we refer to “APUK”, “us”, “we” or “our”, we mean the APUK Limited company or companies which provide the particular website to you. Information about which APUK group company or companies are responsible for providing the websites in your country, and for any personal information collected by cookies used on those websites, is available in the Contacts to our privacy policy.


Your acknowledgement

By continuing to use our websites, you accept that cookies will be set on your device, as outlined in this cookies policy.


How we use cookies

Many cookies on our websites perform essential functions and enable you to move around our websites and use their features; for example, when you log in to your APUK account, they remember the information in your account. We refer to these cookies in this policy as “Strictly Necessary Cookies”.

Other cookies are not essential but they help us understand how our websites are used by visitors, so that we can improve what we do online. We refer to these cookies in this policy as “Performance Cookies”.

Additional cookies allow our websites to recognise you when you return to our websites. This enable us to remember choices that you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. We refer to these cookies in this policy as “Functionality Cookies”.

A further type of cookie lets us know how well our online advertising works, and where we should place our online advertisements. We refer to these cookies in this policy as “Advertising Cookies”.

We also combine information collected from cookies with any records we may have of you as a customer of APUK. For example, we combine information collected from cookies with personal information you share with us, or information from APUK products, for the profiling and statistical analysis of product popularity, of your behaviour when you use a APUK website or of how APUK products are used.


Types of cookies used by APUK

Cookies fall into two general categories: first party cookies (which we set) and third-party cookies (which are set by third parties).


First-party cookies

These cookies are set by us at APUK. For the most part, they enable essential functionality on our website. They also include our own Web Analytics cookies, which we use to understand how our websites are used by visitors so that we can improve them.


Third-party cookies

Third-party cookies are not set by APUK, but by selected third parties with whom we work. Some of these third party cookies enable useful services, for example online questionnaires or Live Chat (which lets you ask questions of a APUK expert). Others may be set by advertising networks we work with to keep track of your browsing activities, so that they can place our online advertisements in the most appropriate places. In the section below on “Managing cookies”, we explain how you can change your settings so that third parties (including advertisers) know that you do not want to be tracked.


Social media cookies

Some pages on our websites let you share our content through social media sites like LinkedIn, Facebook and Twitter. Sometimes we may embed videos from sites such as YouTube. These sites set their own cookies, which we don’t control. Those social media sites may have their own cookies policies, which, if available, would normally be contained on their websites. You should carefully review those cookies policies to make sure that you are happy with them.

Cookies falling within the three categories above can be further categorised depending on if they are session cookies or permanent cookies.


Session cookies

These cookies expire when you close your browser (or if you stay inactive for a certain time). They are used on our e-commerce websites so that you can continue browsing without losing what you put in your shopping basket.


Permanent cookies

These cookies persist even when the browser is closed. They’re used to remember you so that you don’t have to re-enter passwords and login information every time you visit a website.


Managing cookies

The most popular web browsers all allow you to manage cookies.

You can choose to accept or reject all cookies, or just specific types of cookies within the settings of your browser.


What happens if you reject all cookies?

You’ll still be able to use some parts of our websites but some useful sections won’t work if you disable cookies. For example you will not be able to log in and access your APUK account, make purchases or register your APUK guarantee online.


How to manage cookies in different web browsers

Most browsers will allow you to turn off cookies. Please note that turning off cookies will restrict your use of our website.


More information about managing cookies is a useful resource with a lot of detailed information about cookies and how to manage them.

Please note that we do not currently respond to Do Not Track (DNT) signals.


Changes to this cookie policy

We will review, and where necessary update, this policy at least once a year and will note the date it was last updated below.

If we change our cookies policy, we will post the details of the changes below. If we have your e-mail address, we may also e-mail you with information on those changes. If we need to, we will also ask you to confirm that you are happy with those changes.


Contact us

You can email our Privacy Team with any questions, comments or concerns at or use the additional contact details, for both the Privacy Team and the relevant Data Protection Officer in your country, set out in the privacy policy. We will get back to you as soon as possible.


By using this website you agree to accept our Privacy Policy and Terms of Use